Top SEO Tips:
1. Properly Optimize Your Business' Website.
The first thing that you are going to need to do when you are trying to rank well locally is be sure that you have properly optimized your business' website. Your website is literally the most important asset that you have. Therefore, it is essential that you make sure that it is properly optimized so you can generate the most amount of results and traffic from it. In order to effectively optimize your website, you will want to create a domain name that is relevant to your business type and its location.
For instance, if you own an ice cream shop in Washington D.C, you might want to name your website IceCreamDC.com. This is going to allow you to have superior ranking ability over anyone else that is trying to rank for ice cream DC.
Another thing that you are going to want to do is be sure that you add all kinds of buying keywords onto your page titles that are identified with your business such as its location and services pages.
Another thing that you can do in order to for local listings is to make sure that your website copy includes all kinds of information about your local and immediate area. This is going to help increase the chances of getting your website to rank well locally. Not to mention, it is going to help your actual visitors that visit your website.
2. Utilize Local Listings.
Another important task that you will need to do if you want to dominate the local search results is be sure that you have claimed and inputted all of the right information into all of your third party local listings. For instance, you are going to want to make sure that you have claimed your business page over at Facebook, Google, Yelp, Yellow Pages, and more. All of these profiles are going to help give search engines even more information about your business and it is going to let search engines know that you are extremely active and relevant in your local and immediate area. You want to be sure that you build out all of your listings with appropriate high quality images and photos. Also, you want to try to get your business reviewed by real customers. Therefore, you should try to ask all of your customers to voice their thoughts on your business on these review websites. The more reviews you get, the better you are going to rank.
3. Engage Regularly In Social Media.
The last thing that you need to do if you are trying to dominate the local search results is really focus on engaging on social media. A lot of your customers and prospective customers are likely using social media. Therefore, try to hold contests and start conversations with your customers on social media. This is going to offer even more proof that your website and business is relevant and you are going to be more likely to be viewed favorably by search engines. Thus, using SEO Surrey services properly is going to end up increasing your ranking potential.
Scams To Avoid When Choosing An SEO Agency
Search engine optimization has become important for businesses looking to gain more visibility online. If you do a random search on the internet, you’re likely to find thousands of SEO agencies operating in your area. However, before choosing any one of them, you should be aware of the common scams that entice unsuspecting victims.
First, if you find a company saying they have an inside man at Google who can tweak the rankings, you should think twice about it. There are a few things that make this a scam. The algorithm used by Google to calculate the rankings is completely automated. Therefore, there are numerous variables at use every second which a single individual can’t take advantage of. Yes, the company might have an inside man but he/she is of no use to your website’s rankings.
Secondly, don’t consider hiring a company that offers free trial services. If you look closely at that offer, you’re likely to find that the company is requesting access to your website’s authentications and passwords before providing the services. Also, you should note that SEO services are usually very exhausting. Therefore, there is no company in their right mind that would offer free trial services after doing all the work.
Lastly, you might be excited at the idea that a SEO agency would submit your website to thousands of search engines on the internet. How many search engines do you use on any given day? Most people use Google, Yahoo or Bing. Therefore, what’s the importance of submitting to these other search engines if they are not popularly used? Looking closely, you might find that the agency is simply spamming your site resulting in flagging from Google.
Therefore, when looking for a SEO agency, you need to be completely careful to avoid being scammed by any fake experts.
